Website Report

Working to improve your website presence…

Hi Libby …Below is your monthly web site report page for: https://bishopnick.com/ –

Within your website’s marketing data below, You will see ‘Snap Shot’ examples of your website traffic, product sales, Google search listings etc.
Also shown below are snap-shot figures for new & existing visitors, work carried out on your website, pending work and recommended suggestions.

Best regards,
Gary

 


Work Carried Out

1. Full Admin Update
Admin Updates have now been carried out throughout the website

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-

• Set up Coupon for 10% MINIPINS & POLYPINS –  (expired 14th December)

• Add Sliders 10% MINIPINS & POLYPINS – Home Page – Shop Page

• End of offer – Remove Sliders 10% MINIPINS & POLYPINS – Home Page – Shop Page

• Remove DEVOUT from home page

• Rejoice and Crown sliders: Available in mini-cask, 18pt minipins & 36pt polypins

• Review ‘CRITERIA LIST’ for dedicated E-commerce platform – PLEASE SEE TAB: “eCommerce Moving Forward” BELOW

For this month, your website had….

PAGE VIEWS

UNIQUE VISITORS

NEW VISITORS

Your Woocommerce Order Report
for this month….

GROSS SALES

ORDERS PLACED

ITEMS PURCHASED

TOP PRODUCT

FACEBOOK ADVERTISEMENTS

 

PENDING WEBSITE UPDATES

• Add Flaxen & Devout pump clips to the Home Page – Complete

• Add Flaxen & Devout Sliders to the Home Page – Complete

• Rejoice and Crown sliders removed from Home Page – Complete

• Rejoice and Crown pump clips removed from Home Page – Complete

• Christmas opening times updated – Complete

• Add video to ‘Our Story’ page (header, loop & no sound / Embed YouTube video at bottom of page) – (now removed, pending change)

• Re-instate FB feed / add Instagram feed – PENDING

• Libby to review / add to the ‘CRITERIA LIST’ for dedicated E-commerce platform – PENDING

ADD ON’S IN REVIEW
• Email Campaigns / Surveys – Look into Campaign Monitor ‘Pro-Version’ as alternative to Mailchimp – PENDING

• Amend/set up ‘Related Products’ selection – PENDING

• Create slide-in ‘Sign-Up’ form – also to include ‘Discount Voucher’, to be automatically applied to their shopping cart and voucher code e-mailed to the new customer  – PENDING

• Set up Customer Account Log in – with ability to collect credits against orders placed – Currently Reviewing

• Bishop Nick App. – Explore 1st stage website/app. integration – Reviewing / PENDING

• Social Media Promotion – Explore Instagram & Promotional Management Analytics – Reviewing / PENDING

• WooCommerce / Reporting – Implement in depth ‘Customer Buying Habits’ reporting. – Reviewing / PENDING

• Referral System – Needs simplifying – Currently looking into adaptions/modifications – Reviewing / PENDING

 

Work Carried Out

1. Full Admin Update
Admin Updates have now been carried out throughout the website

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-

• Set up Coupon for 10% MINIPINS & POLYPINS –  (expired 14th December)

• Add Sliders 10% MINIPINS & POLYPINS – Home Page – Shop Page

• End of offer – Remove Sliders 10% MINIPINS & POLYPINS – Home Page – Shop Page

• Remove DEVOUT from home page

• Rejoice and Crown sliders: Available in mini-cask, 18pt minipins & 36pt polypins

• Review ‘CRITERIA LIST’ for dedicated E-commerce platform – PLEASE SEE TAB: “eCommerce Moving Forward” BELOW

November 20

1. Full Admin Update
Admin Updates have now been carried out throughout the website

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-

• Add CROWN December 20 slider – COMPLETE

• Add REJOICE December 20 slider – COMPLETE

• Add CROWN Mini-Cask – COMPLETE

• Add REJOICE Mini-Cask – COMPLETE

• Add ‘Fire Up Christmas’ slider –  COMPLETE

• Add ‘Fire Up Christmas’ shop header graphic – COMPLETE

• Add up-sales products (stemmed glass & new Gift Packs) to cart page – COMPLETE

• Check/Amend local delivery post code zones – COMPLETE

• Check / Amend Shop Images (improved brightness/sharpness) – COMPLETE (apart from 1555)

• Add Bishop’s Ale – Products; Bottle (6x330ml bottle) Bottle (12x330ml bottle), Mini Cask, – Set delivery prices/options – Profile & Slider – COMPLETE

• Update ‘Party Beer’  Slider – COMPLETE

• Replace single bottle images under the 4 Christmas Pack – Complete (apart from 1555)

• Add Mens Black/Red XXL T-shirts – COMPLETE

• Amend order of beer list on the shop page – COMPLETE

• Amend shop products titles to two lines – COMPLETE

• ‘Early Bird Offer’ – COUPON:- COMPLETE

• Temporarily Amend ‘free shipping thresholds’ to £25 for ESSEX-WIDE and £50 for National (currently set to £29.99 Essex-Wide and £55 National) – COMPLETE

• ‘Early Bird Offer’ – Cancel Coupon Late Sunday evening – COMPLETE

• Revert Late Sunday evening – ‘free shipping thresholds’ to: £29.99 Essex-Wide and £55 National) – COMPLETE

• Revert Late Sunday evening – Home page slider: – ESSEX-WIDE blue slide, We are open, Rejoice, Crown, Bishop’s Ale – COMPLETE

• Revert Late Sunday evening – Shop page slider:- ESSEX-WIDE blue slide – COMPLETE

• Activate the Christmas snow effect on  website – COMPLETE

• Alter the standard opening times to Christmas opening times – COMPLETE

• FB Ad’s:
3 Post Boosts – 2 Website Visitors – 1 Video Promotion


October20

Work Carried Out

1. Full Admin Update
Admin Updates have now been carried out throughout the website

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-
1. Configure e-mail form capture & send info@
2. Set up testing website server
3. Delivery Options / Expanded post Codes (amend cart to show: “I will collect my order – Standard Delivery 3-5 working days – Express Delivery 2-3 working days – “)
4. Mini Pins / Poly Pins – Configure for “I will Collect” or “Local Delivery Only”
5. Amend ‘Delivery Prices’ and ‘Product Prices’
6. Enquiry Data – Add enquiry form data capture to back-end
7. Orgainse shop products into categories ie. ‘Core Beers’, ‘Limited Edition Beers’
8. Add Witch Hunt – Complete product, add bottle images – Complete
9. Check / Amend Shop Images – Complete (apart from 1555)
10. Essex Wide Delivery banner added to home/shop page
11. Essex Wide Delivery Fb ad created



September 20

1. Full Admin Update
Admin Updates have now been carried out throughout the website
NOTE: Due to pending subscriptions for Woocommerce add on’s – these updates have not been made and do not appear to be critical at this time.
A full list of your Woocommerce add on’s and their subscription dates can now be found below.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-
1. Remove ‘Prosper’ & ‘Brimstone’ home page sliders
2. Add ‘Respect’ home page slider, Pump Clip to ‘Home’ page & ‘Beers’ page, Check/amend Portfolio
3. Add ‘Respect’ Mini-Cask to shop
4. Add ‘Respect’ Bottle to shop – amend slider
5. Add ‘Witch Hunt’ – Home Page Slider – Pump Clip on Home & Beers page – Cask & Bottle images – Link to live product
6. Images on ‘Virtual Party Beer’ page updated / sharpened


August 2020

1. Full Admin Update
Admin Updates have now been carried out throughout the website
NOTE: Due to pending subscriptions for Woocommerce add on’s – these updates have not been made and do not appear to be critical at this time.
A full list of your Woocommerce add on’s and their subscription dates can now be found below.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-

  • Remove Amex card symbol from Cart/Checkout page
  • Update text on Brimstone & Prosper banners
  • Amend min local/national delivery thresholds for Bank Hol. offer FB advertisements
  • FB ad’s created;
    Bank Holiday Beer Offer

 

June 2020

1. Full Admin Update
Admin Updates have now been carried out throughout the website
NOTE: Due to pending subscriptions for Woocommerce add on’s – these updates have not been made and do not appear to be critical at this time.
A full list of your Woocommerce add on’s and their subscription dates can now be found below.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-

  • Add Testimonial Slider to home page (above ‘News’ section)
  • Improve image quality of beer images on Virtual Party Beer Page
  • Add an option to products ‘I would like my item ‘Gift Wrapped’
  • ‘Add a tankard’ option to the check out page’
  • Add/Amend “I will collect my order” to cart page’
  • Add Fathers Day 2020 banner
  • Create shop ‘Currently Carrying Out Maintenance, please come back shortly’ page
  • Amend shipping criteria to no minimum order
  • Remove/update Limited Edition beers
  • Replace all product images with grey back ground colour

 


May 2020

  • Add Pop-Up to home page (Free Local Delivery) – Complete
  • Create Facebook ad; ‘Bank Holiday Beer’ (5th May) – Complete
  • Add straight glass as an option to buy singly @ £3 at Cart page – also added as a “You may also like” option – Complete
  • Add ‘continue shopping’ to product page. – Complete
  • Add full date to ‘Order Confirmations’ – Complete
  • Home Page Slider – Add code to add url target to complete slider – Complete
  • Update Virtual Party Beer slider banner – Complete
  • Remove copy below beer image on Virtual Party Beer Page – Complete
  • Improve image quality of beer images on Virtual Party Beer Page – Improved as best we can with current images – Have requested hi-res original images from Libby
  • New Facebook Ad’s – Free Local Home Delivery for BH weekend (14th May) – Complete
  • Amend ‘Free Delivery Zone Post Codes’ list – Complete
  • Add/amend Revelry 2020 – includes slider, pump clips, bottle & cask (includes image clipping) – Complete
  • Removing the check option for ‘Flat rate’ shipping on the cart page.. This item will automatically show if the basket total is below the free local or free national delivery charges (£30 local / £60 national) and does not need to be a selection option for the customer. – Complete
  • Add an ‘I will collect my order’ option on the cart page (also should show on the checkout page and the order confirmation) – Complete
  • Re-position the line: ‘Branded Pint Glass £3.00’ to above the ‘Sub Total’ on order confirmation page – Complete
  • New Facebook Ad’s (re-run of previous ad) – Free Local Home Delivery (26th May) – Complete
 

 

April 2020

Work Carried Out:
1. Full Admin Update
Admin Updates have now been carried out throughout the website – including a major WordPress update

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Website Back-up
A back up of the website was also carried out

Additional Work:-
1. Home page slider ‘Free Local Delivery’ wording now removed from left hand side – NOW DONE

2. FLAXEN slider & Portfolio now updated/added – NOW DONE
3. Shop line updated: * Free shipping (UK mainland) over  £60 (select ‘free shipping’ at checkout) – NOW DONE
(from Libby) Still not sure why the customer needs to select free shipping in this instance.  – This should apply automatically but in some instances i.e. if the buyer amends their basket i.e. removes items or adjusts quantity this can sometimes effect the ‘shipping’ calculation and may not adjust until the buyer refreshes their page, therefore we have included a safeguard by keeping a ‘select free delivery’ option –  NOW DONE

4. VAT adjustments on delivery should now be made when shown on order i.e. £5.82 plus VAT (£6.99) – NOW DONE

5. Now included the post code: ‘CB97QR’, CO5 9EF in the “Free Delivery’ list – NOW DONE

6. Minipins and Polypins now back up – Flaxen now also included – I have added a note: 
PLEASE NOTE: The free delivery option on our Minipins and Polypins is available within our 20 mile delivery zone only.
Orders outside our delivery zone on this product will be collection only. – NOW DONE (may need to code so that it will show “Only available for collection” outside our 20 mile delivery zone” and not be available to purchase unless checked. – – Additional note added: PUT CHOICE OF BEER IN NOTES SECTION – (Ridley’s Rite, Heresy, 1555, Martyr, Divine, Flaxen, Devout, Amulet)  (To replace *Beers available…….)

7. RE FB ad’s. Two ad’s set up & ran for 1 week from 27 Mar:
Post Engagements 10,944 reach & 796 clicks – cost £25.00-
Link to Website 12,692 reach & 851 clicks – cost £28.12

New ad set up to run from Easter Monday 13th April “Ready to Roll”
 
8. Customer Data Records – We have now fixed the issue regarding ‘customer data only going back to 20th March’ – Due to a recent update, this limited the customer data history.. We have now managed to restore and import the missing data.
 
9. Amended product images, removed the coloured back grounds and adjusted sizes.
 
10. Amended the products section to allow you to choose individual products to show within the shop page, even though they are currently out of stock.
 
11. Further code adjustment to VAT to ensure that delivery @ £6.99 includes correct VAT adjustment at total (some orders showing miss-calculation of 1p)
 
12. Further adjustment to code to correct Free local delivery with spend over £30 within local delivery zones and Free national delivery with spend over £60
(A minimum spend limit should not apply but a delivery charge should be applicable) – Now Amended
 
13. Add ‘Continue Shopping’ button to cart page – NOW DONE
 
14. Further adjustment to code to correct delivery fee with spend under £30 to include anomaly of .5p to round up the delivery, including VAT to £6.99 – NOW DONE
 
15. Amend Martyr IPA Cans, Bottles &  Casks to show up in shop – NOW DONE
 
16. Add Pop-Up to home page (Free Local Delivery) – Done – Needs new copy (Virtual Party Beer) and size adjustment
 
17. Update Home Page Slider – ‘FREE Local Delivery’ – Need to add code to add url target to complete slider
 
18. Update FB ads – 27th April – ‘FREE Local Delivery’
 
19. Amend ‘Age Gate’ to just 1 click button entry – NOW DONE
 
20. Add new delivery zone CO5 9  (copies of shipping Zones listed in report) – NOW DONE

March2020

1. Full Admin Update
Admin Updates have now been carried out throughout the website
Including a major Woocommerce update

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Additional Work
Free Local Delivery
– Integration of ‘post codes’
Remove
‘I Will Collect My Order’ option
Banner Slider Updates:
‘Shop Closed’ banner
‘Free Local Delivery’ banner
‘Flaxen’ Banner

6. Facebook Advertising


 

1. Full Admin Update
Admin Updates have now been carried out throughout the website.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Additional Work
1. An “I will collect” option added to shopping cart shipping orders
2. Gospel, Witch Hunt & Crown removed from Home page slider.
3. Dark Mild, Brimstone and Witch Hunt pump clips removed from the ‘Currently Available’ section on the home page.
4. Amended/Added code to align pump clips on the home page.
5. Update Opening Times


1. Full Admin Update
Admin Updates have now been carried out throughout the website.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Additional Work
a) Holding page added to ‘Shop’ page
b) Update to the ‘Party Beer’ page
c) Update to beer clips – showing title & stock availabilty


1. Full Admin Update
Admin Updates have now been carried out throughout the website.

2. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

3. SEO
Further SEO has been carried out throughout the website

4. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

5. Additional Updates / Amendments
Further amendments / updates have also been made throughout the website for this month:
a) FESTIVE and WITCH HUNT updated – so that they appear on the beers page but not on the home page as currently available.
b) BRIMSTONE – Updated / added to HOME page & BEER page (includes home page slider)
c) New section created: ‘Party Beer’ (https://bishopnick.com/parties-functions/) – Also includes creating a new ‘Home page’ slider & link
d) Improve visual display on mobile devices
e) GOSPEL – Updated / added to HOME page & BEER page (includes home page slider)


1. Full Admin Update
Full Admin Updates have now been carried out throughout the website. – This well help ensure all the website’s functions and plug ins will operate correctly and remain compatible with the current WordPress platform and theme. This will also allow us to move forward with the re-installation / configuration of the Woocommerce shop, with regards to selling products directly via the website.

2. Re-instate Woocommerce
A draft shop section has now been set up directly within the website: https://bishopnick.com/shop-draft-ai/ – Please can you review this draft product page and send me your feedback.. On your approval, we can move forward and complete the full product range/categories.

3. Google Compatibility
The website has been re-checked, amended & verified with Google for compatibility

4. SEO
Further SEO has been carried out throughout the website

5. Google Site Maps
Google Site Maps have been checked & re-submitted to Google

6. Facebook Pixels
FB pixels has now been set up on the website. The event tracking is now set up for: ‘Add To Cart’ & ‘Checkout buttons’
When logged into facebook you can view the info under your events manager: https://www.facebook.com/events_manager/pixel/events?act=14612057&selected_data_sources=PIXEL&selected_screen_section=DATA_SOURCES&pixel_id=625950984547544 – It also tracks page views.

7. Additional Updates / Amendments
Further amendments / updates have also been made throughout the website for this month:
a) Short term ‘Revelry Day Banner’
b) ‘Revelry 2019 Golden Summer Ale’ banner/images added


Within your website’s marketing data below, You will see ‘Snap Shot’ examples of your current Google search listings. – Listed at the top will show the most obvious listings ie bishop nick brewery – Further down the page you will see examples like micro brewery essex where you are currently holding good positions, although ‘micro brewery‘ is not showing within the first ten pages of Google. It will be ‘key word’s’ and ‘key word phrases’ like these that we will work on over the coming months, aiming for higher page ranking. – We will also expect to get good page listings on your beer products, again these will be focused on over the coming months.. Should you have any ‘key words’ or ‘key word phrases’ that you would like particular focus on, please let me know and I will add them to the list.

Also shown below are snap-shot figures for new & existing visitors, work carried out on your website, pending work and recommended suggestions.

Here is a list of works carried out to date:

1. https://bishopnick.com configured for ongoing website marketing & promotion
Necessary tools and systems have been applied to https://bishopnick.com  for ongoing marketing & promotion.

2. Admin Updates
Various Website Admin updates have been carried out.

3. Google Compatibility
The website has been checked, amended & verified with Google for compatibility

4. SEO
SEO has been carried out throughout the website

5. Google Site Maps
Google Site Maps have been created and submitted to Google

6. Traffic Tracking
Traffic tracking code put into place for https://bishopnick.comwill allow us to gather and analyse data over the coming months. Tasks will then be addressed to help increase the Google search listings and overall online presence for https://bishopnick.com

EKM JANUARY 20 UPDATE:

List of criteria for eCommerce:

• Age Gate restriction notice/confirmation box

• Customer Accounts – The function to allow customers to create their own accounts (new customer sign-up’s to receive a discount voucher)

• Customer Purchase path should be geared up towards ‘accounts sign ups’ first & foremost so that regular customers are recognised and therefore their subsequent purchases are made easier.

• Customer incentives – It is imperative to encourage a spend increase, by way of offering loyalty schemes or discounts on total purchases i.e. ‘spend over £60 and receive 10% discount coupon – either at check-out or by way of an e-mail discount vouchers – ideally this should be automated. and not effect our local / national delivery price restrictions i.e. when spending over £55 to receive free local delivery – the customer should not lose out on their free delivery offer should the 10% discount take their total below the free delivery threshold.

• Customer Referral System – When a customer refers a friend, the customer will automatically receive a discount coupon when the friend makes a purchase (the friend will also receive an incentive discount on checkout)

• Delivery Zones – Various delivery zones will apply various shipping costs according to the customer shipping address – This facility is essential and needs the ability to be updated frequently and with user friendly control.

• Delivery Schedule & Route Planning – For local deliveries (appx. 50 mile radius) Delivery drivers set off at scheduled times throughout the day, taking with them a batch of processed orders – The order list will show the driver the recommended delivery route, showing each delivery address in route order.

• Online Gift Vouchers – Currently we have an integrated app that allows customers to purchase Gift Vouchers with a choice of denominations and message option. Once purchased, a customised PDF voucher, including a message & discount code is sent to the recipient who will then forward on the voucher to their friend/relative for use within the online shop.

• Up-Sales of related products – The ability to manage ‘Related Products’ that will be suggested / offered to customers when browsing and at checkout.


EKM DECEMBER 20 UPDATE:

Replies in GREEN from EKM – Follow up notes in RED from Applied Image

Design to mimic: https://bishopnick.com/shop-2/ – The important aspect here is to retain/mimic the header elements, keeping the fonts, colours and style so as to give the impression the user has not left the original website – The footer element layout is not as essential but again the emphases is to mimic the design of the original website.

We won’t be able to get the design the same as what they currently have as it doesn’t work with our current category structure. In addition to this, it isn’t very user friendly what they currently have. We would recommend doing the category structure with picture click-throughs, similar to https://www.thefiresideshop.co.uk/Slight confusion from EKM.. My request was to mimic the design elements from our current website header & footer.. ie to include BN logo, red navigation bar using house fonts.. & black footer.. – Personally I do not see this as an issue and will follow up & confirm in the New Year

Customer Sign Up Box – The client would like the inclusion of a pop-sign up boxes to be included on the home page – This would include the ability to offer voucher incentives i.e. ‘Sign up today to receive a 10% discount – on signing up, the customer would have a 10% coupon automatically applied to their cart – at the same time a copy of the coupon would be e-mailed to the customer (for future use should they choose) – The sign up box would need to be edited / configured by the client when new offers and incentives become available.

We can get an automated email sent out as soon as they sign up with a discount code, it just won’t be automatically applied on checkout. The pop-up box is fine, but we can include this on the website design as a design element.

Customer Account Log in – The ability for the customer to register / sign in to their own client area – this will show their current & previous orders.. we would also like the ability to add credits to their account under a customer loyalty scheme.

Yes, you can enable customer accounts on EKM and also have the ability to checkout as a guest. You can set up loyalty points and manually add them to customers accounts.

Customer Referral System – The ability to offer incentives to customers who are able to ‘Recommend A Friend’ – On recommending a friend, (with the incentive of a discount voucher) once the friend has competed a purchase, the original referrer will also receive a discount coupon – It is essential that this system will be easy to implement, manage and track all referrals.

It would be a case of manually creating a discount code and sending it to the customer to send to their friend. However, you can’t stop the actual original refer from using the discount code, so that is something to bare in mind. You will be able to see on the order when the discount is used and then you could send the original refer their unique discount code. – Not entirely sure why this is not part of EKM’s bolt-on products.. This type of system is obviously more complicated to create/manage as standard. – Will follow up..

New Offers & Promotions – The customer will need the ability to set up & manage offer/discounts for new promotions – User friendly control over Discounts, Coupons, Active/End Dates, Applying offers to Individual Products, Delivery Zones etc. is essential

Yes, we have a full discount management system which does all of the above.

Delivery Zones – The client has various delivery zones set up within the eCommerce system that will apply various shipping costs according to the customer shipping address – This facility is essential and needs a user friendly control.

Yes, we have a full delivery system available where you can do costs via location. – Will Need to explore/test EKM’s system

Gift Vouchers – https://bishopnick.com/product/brewe-day-experience-gift-voucher-copy/ – Bishop Nick offer various Gift Vouchers via the website which allow the customer to choose a voucher nomination, the recipients name, e-mail & message to where the voucher will be sent.

You can enable this option, but you would need to manually send the voucher through email, which will work fine if they are doing an experience. However, if they want to use a gift voucher online, we don’t have a gift voucher feature, so this isn’t possible unless you create a discount code coupon and do it that way. The whole amount would need to be spent on the transaction. – Need to further explore EKM’s options.. Could possibly keep the Voucher order page open on the existing website?

Garments – https://bishopnick.com/product/mens-black-tee/ – Bishop Nick offer various garments with the ability for the customer to choose a garment type, size & quantity

Yes, this will just be done via product variants.

Shop Page – https://bishopnick.com/shop-2/ – All products require the ability to be presented in a particular order and under selected categories.

Please see the answer to the first point.

Shop Activity Reporting – The customer would like the ability to track all orders & order history – segmenting time/date variations – this would also include discounts and coupons (offered / redeemed)

On our Standard plan and above, you get access to our product analytics, which will give you information and reports about products. For further analytics, you can use google analytics which can be connected via our google tools feature.


Essential Criteria:

Customer Sign Up Box – The client would like the inclusion of a pop-sign up boxes to be included on the home page – This would include the ability to offer voucher incentives i.e. ‘Sign up today to receive a 10% discount – on signing up, the customer would have a 10% coupon automatically applied to their cart – at the same time a copy of the coupon would be e-mailed to the customer (for future use should they choose) – The sign up box would need to be edited / configured by the client when new offers and incentives become available.
 
Customer Account Log in – The ability for the customer to register / sign in to their own client area – this will show their current & previous orders.. we would also like the ability to add credits to their account under a customer loyalty scheme
 
Shop Activity Reporting – The customer would like the ability to track all orders & order history – segmenting time/date variations – this would also include discounts and coupons (offered / redeemed)
 
Customer Referral System – It is essential that this system will be easy to implement, manage and track all referrals.
 
New Offers & Promotions – The customer will need the ability to set up & manage offer/discounts for new promotions – User friendly control over Discounts, Active Dates, Applying offers to Individual Products, Delivery Zones etc. is essential
 
Delivery Zones – The client has various delivery zones set up within the eCommerce system that will apply various shipping costs according to the customer shipping address – This facility is essential and needs a user friendly control.
 
Shop Page – All products require the ability to be presented in a particular order and under selected categories.
 

NOTES:

Our website has to serve two functions – B2B and B2C
 
Trade customers (Pub Landlords) will occasionally check currently available beers if they are existing customers or might look us up for more information if they’re not familiar with our stock and story. Bottle stockists might do the same.
 
Consumers will seek us out for more information, our address, our business hours, our story but most likely to see what we have available.
 
We put prices on our small pack beers for consumers but we don’t list trade prices.
 
The website needs to tie in with our overall brand positioning/tone of voice/design – high quality but playful and forward thinking without being too marketing heavy or complicated for the sector of our customer base who are more mature and traditional in outlook. We want to retain the ‘craft’ feel as opposed to it looking too glossy and corporate.
  • Consider reducing the number of tabs at the top with SHOP being most prominent and accessible.
  • Avoid duplication of beer listings on home page/shop page and beers page.
  • Pop up for immediate attention is useful and rolling home page slider with current headlines.
  • The shop needs consolidating so that the customer doesn’t have to scroll all the way down to the bottom for merchandise. It would make sense to group items. (probably by beer and then a list of options for that beer and then a further category for gifts/merchandise)
  • There needs to be ‘related items’ and up-selling for each item selected.
  • Descriptions as they stand are helpful.
  • Basket/cart to be more visible once you choose something. Icon too small at the top of the page. Continue shopping option to buy more needs to be obvious and easy to navigate.
  • Coupon entry field is fine and useful.
  • I had to talk a customer through the minipin/polypin earlier so that must be simplified (ie choosing which beer/when to deliver it etc…. bit complicated but if they were listed under beer headings that would make it a bit easier).
  • Consider Apple Pay options…?
  • Customer sign up prompt. Incentivise and prompt sign up to newsletter/make an account on home page after a few seconds and at the check out stage. Editable by us for changing incentives.
  • Purchase path geared towards account sign up first and foremost so regular customers are recognised and have an easier time of it for subsequent purchases.
  • Age question and responsible drinking message must be clear.
  • CRM – customer relationship management – tracking, notifications, managing expectations, loyalty schemes
  • Consider subscription option
  • Customer referral scheme – incentivise spreading the word.
  • Offers/promotions/discounts flexibility.
  • Delivery zones flexibility.
  • Feedback requests.
  • More use of photography
  • More video content etc… (i know that’s down to me)

Below is a list of criteria we would like for WooCommerce Reporting:

1. Total credit card sales for a month
Total paypal sales for a month
(A breakdown of this might be helpful too.)

Plug in Review / Update
 Could you please review the list below of plug ins and confirm if these are currently in use so that we can review and make updates;
 a. Placemarks – Links to current Customers, Retailers, Pubs, Restaurants etc.
 b. Twitter Feeds – Feeds in from Twitter account
 c. Custom Facebook Feed – Feeds in from FB account
 d. Mailchimp – News Letter e-mail campaign software
 e. Pixel Caffeine – FB advertising

1. Focus on increasing the content throughout the website, concentrating on the ‘Our Story’ section, increasing the ‘Blog posts’ and working on adding content to each beer product. Adding images and video content..

2. Check / Update Social Media accounts

Your website’s  ‘Monthly Marketing & Promotional Package’ – Here is a run down of work that is involved and included:

1. Full Admin Updates
*Admin Updates will be completed throughout the website.
*(Some re-coding and jigging may be necessary depending on the compatibility with the current website platform.)

2. Google Compatibility
The website will be checked & analysed for Google for compatibility – any issues flagged up by Google will be examined.

3. SEO
An amount of SEO will also be carried out throughout the website. The time allocated for SEO will depend on the amount of time needed to complete work on admin updates, technical issues being dealt with and dealing Google compatibility issues.

4. Google Site Maps
Google Site Maps will be checked & re-submitted to Google – (an important aspect to Googles requirements)

5. Additional Work
An amount of additional work will also be included within the ‘Monthly Marketing & Promotion Package’ –
This usually equates to at least an hour throughout the month consisting of tweaks, small amendments and *technical issues.
Any additional work that is over allocated time will be billed separately.
*(any technical issues that may arise throughout the month that will require additional time & resources will be discussed with you beforehand)


 

Priority 'Key Words', 'Key Word Phrases'

Priority ‘Key Words’, ‘Key Word Phrases’

Bishop Nick

Sacred Ales of Essex

Hand-crafted ales brewed in Braintree

Sixth generation of Ridley brewing family


Additional ‘Key Words’, ‘Key Word Phrases’

Dark Mild, Mild Ale, Revelry Day, Revelry 2019, Fathers Day, Beer for Fathers Day, Beer for Dad, Brewery Open Day, Family Day Out, Family fun afternoon, Local beer, local ales, Chelmsford Beer Festival, Chelmsford Summer Beer Festival, Brewery shop, Mild Month of May, CAMRA Mild month, Mini casks, Polypins, Minipins, Beer gift pack, Beer gifts

FREE Shipping Zones:

Free home delivery (over £29.99) (Essex Wide)
– Free national shipping (over £55)

Every customer ordering less than £29.99:
• I will collect my order (free)
• Express Delivery 2-3 working days (£6.99 delivery charge) regardless of where they live

Every customer living outside the expanded postcode area ordering more than £29.99 but less than £55:
• I will collect my order (free)
• Express Delivery 2-3 working days (£6.99 delivery charge) regardless of where they live

Every customer living within the expanded postcode area ordering £29.99 and above:
• I will collect my order (free)
• Express Delivery 2-3 working days (£6.99 delivery charge) regardless of where they live
• Free Delivery 3-5 working days

Every customer ordering £55 or more is offered:
• I will collect my order (free)
• Express Delivery 2-3 working days (£6.99 delivery charge) regardless of where they live
• Free Delivery 3-5 working days

—————

CM1*
CM2*
CM3 1*
CM3 3*
CM3 4*
CM3 8*
CM4 0*
CM4 9*
CM5 0*
CM6*
CM7*
CM77*
CM8*
CM9*
CM22 *
CM23 1*
CM23 2*
CM23 3*
CM23 5*
CM24*
CO1*
CO2*
CO3*
CO4*
CO5*
CO6 1*
CO6 2*
CO6 3*
CO6 4*
CO7 7*
CO7 9*
CO8 *5
CO9 1*
CO9 2*
CO9 3*
CO9 4*
CO10 0*
CO10 1*
CO10 2*
CO10 7*
CO10 5*

SS0*
SS1*
SS11*
SS11 1*
SS11 2*
SS11 3*
SS11 4*
SS11 5*
SS11 6*
SS11 7*
SS11 8*
SS11 9*
SS12*
SS13*
SS14*
SS15*
SS16*
SS17*
SS2*
SS3*
SS4*
SS5*
SS6*
SS7*
SS8*
SS9*

EN9 *
IG7 5*
IG7 6*
IG9 5*
IG9 6*
IG10 1*
IG10 2*
IG10 3*
IG10 4*
RM4 1*
RM15*
RM16*
CB9 0*
CB9 7*
CB9 8*
CB9 9*
CB10 1*
CB10 2*
CB11 3*
CB11 4*

WooCommerce Subscriptions

Global Payments HPPRenewal Oct 22nd, 2020 at $79.00

PDF Product Vouchers by SkyVergeRenewal Nov 29th, 2020 at $129.00

Referral System for WooCommerceRenewal May 28th, 2021 at $49.00

Checkout Field Editor – – To be subscribed

Product Add-Ons – – To be subscribed

Product Bundles – – To be subscribed

WooCommerce Checkout Add-Ons – – To be subscribed

GOOGLE SITE MAP

Sitemap Type Submitted

Discovered URLs  
/sitemap.xml Sitemap index Dec 30, 2020 Dec 29, 2020 Success 127
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Dec 29, 2020 Success 649

Discovered URLs  
/sitemap.xml Sitemap index Nov 11, 2020 Nov 30, 2020 Success 125
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Nov 30, 2020 Success 649

Discovered URLs  
/sitemap.xml Sitemap index Oct 19, 2020 Oct 31, 2020 Success 123
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Oct 31, 2020 Success 625

Discovered URLs  
/sitemap.xml Sitemap index Sep 26, 2020 Sep 30, 2020 Success 123
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Sep 29, 2020 Success 618

Discovered URLs  
/sitemap.xml Sitemap index Aug 9, 2020 Aug 28, 2020 Success 122
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Aug 28, 2020 Success 614

Discovered URLs  
/sitemap.xml Sitemap index Jul 16, 2020 Jul 24, 2020 Success 122
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Jul 23, 2020 Success 611

Discovered URLs  
/sitemap.xml Sitemap index Jun 23, 2020 Jun 30, 2020 Success 121
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Jun 30, 2020 Success 608

 
Discovered URLs  
/sitemap.xml Sitemap index May 29, 2020 May 31, 2020 Success 119
 
/sitemap_index.xml Sitemap index Dec 19, 2016 May 31, 2020 Success 601

Discovered URLs  
/sitemap.xml Sitemap index Apr 13, 2020 Apr 30, 2020 Success 115
 
/sitemap_index.xml Sitemap index Dec 19, 2016 Apr 30, 2020 Success 0

Discovered URLs
/author-sitemap.xml Mar 28, 2020 Success 3
/bgmp-category-sitemap.xml Mar 22, 2020 Success 3
/bgmp-sitemap.xml Mar 29, 2020 Success 231
/category-sitemap.xml Mar 22, 2020 Success 5
/page-sitemap.xml Mar 24, 2020 Success 20
/portfolio_tax-sitemap.xml Mar 30, 2020 Success 2
/post-sitemap.xml Mar 24, 2020 Success 96
/post_tag-sitemap.xml Mar 26, 2020 Success 1
/product-sitemap.xml Mar 24, 2020 Success 56
/product_cat-sitemap.xml Mar 25, 2020 Success 12
/product_shipping_class-sitemap.xml Mar 22, 2020 Success 1
/product_tag-sitemap.xml Mar 28, 2020 Success 1
/quadro_mods-sitemap.xml Mar 26, 2020 Success 53
/quadro_nym_portfolio-sitemap.xml Mar 27, 2020 Success 39
/quadro_service-sitemap.xml Mar 27, 2020 Success 1
/quadro_slide-sitemap.xml Mar 28, 2020 Success 63

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Feb 25, 2020 Success 579

 

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Jan 28, 2020 Success 570

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Dec 23, 2019 Success 566

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Nov 28, 2019 Success 561

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Oct 17, 2019 Success 523

 

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Sep 18, 2019 Success 505

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Aug 27, 2019 Success 508

 


Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Jul 29, 2019 Success 505

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 Jun 27, 2019 Success 490

Discovered URLs  
/sitemap_index.xml Sitemap index Dec 19, 2016 May 23, 2019 Success 477

Sitemap index /sitemap.xml Mar 29, 2019 Last read Status Apr 27, 2019 Discovered URLs Success 98


 

GOOGLE LISTINGS

How & Where People Have Found You On Google…


essex breweries – Google page 1
ridleys rite
– Google page 1
heresy beer – Google page 1
essex beer – Google page 1
dark mild – Google page 1
essex craft beer – Google page 1

ridleys brewery – Google page 1
braintree brewery – Google page 1
dark mild ale – Google page 1
dark mild beer online – Google page 2
18 pint beer box – Google page 1
bag in box beer – Google page 2

Brimstone beer – Google page 1

Prosper beer – Google page 1
free local beer delivery – Google page 2
Party Beer deliveries – Google page 1
revelry 2020 – Google page 1
Brimstone ale – Google page 1
braintree brewery – Google page 1
essex brewery delivery – Google page 1
polypin delivery – Google page 2
beer delivery – Google page 2
dark mild beer – Google page 1
bag in box beer – Google page 2
Revelry 2020 – Google page 1
36 pint beer box – Google page 1
36 pint polypin – Google page 1
minipin – Google page 1
polypin – Google page 2
18 pint beer box – Google page 1
18 pint polypin – Google page 1
dark mild beer – Google page 1
dark mild – Google page 1
bishop nick divine – Google page 1
toast braintree – Google page 2
18 pint beer box – Google page 1
mini cask essex – Google page 1
mini beer cask essex – Google page 1
mini cask – Google page 8

breweries in essex – Google page 1
essex breweries – Google page 1
essex ales – Google page 1
local breweries – Google page 1

Hand-crafted ales brewed in Braintree – Google page 1
Sacred Ales of Essex – Google page 1
braintree brewery – Google page 1
bishop nick divine – Google page 1
divine beer – Google page 1
Prancer beer – Google page 1
microbrewery essex – Google page 1
gospel beer – Google page 1
dark mild – Google page 1
bishop nick divine – Google page 1
braintree brewery – Google page 1
ridleys brewery – Google page 1
divine beer – Google page 1
the plough great bentley – Google page 2
CoOp hullbridge – Google page 1
brimstone ale – Google page 1
revelry ale – Google page 1
ridleys brimstone – Google page 1
ridleys gospel – Google page 1
ridleys – Google page 1
Sixth generation of Ridley brewing family – Google page 1
Hand-crafted ales brewed in Braintree – Google page 1
Sacred Ales of Essex – Google page 1
bishop nick 1555 – Google page 1
essex breweries – Google page 1
revelry ale – Google page 1
dark mild ale – Google page 1
heresy beer – Google page 1
majestic bishops stortford – Google page 1
breweries in essex – Google page 1
braintree brewery – Google page 1
east street brewery –  Google page 1
bishop nick – Google page 1
bishop nick brewery – Google page 1
bishop nick brewery – Google page 1
bishop nick beer – Google page 1
ridley brewery – Google page 1
ridleys brewery – Google page 1
st nicks brewery – Google page 1
essex breweries – Google page 2
essex beer – Google page 1
essex brewery tours – Google page 2
micro breweries – Google page not in 1st 10 pages
micro brewery
– Google page not in 1st 10 pages
micro brewery essex – Google page 2
micro breweries essex – Google page 1

GOOGLE REVIEWS

Google

SEE MORE REVIEWS

a month ago
Great to find a local brewery with a mission to create fantastic traditional Essex/English bitter using only the best ingredients. Tried and enjoyed all their regular beers both on draft and bottled. The antidote to Greene King.
 
 
a year ago
Impressive range of excellent ales, my favourite being Divine draft ale with a full headed dark copper blend of caramel and spice.Cannot speak highly enough about the Bishop Nick production.
 
 

Fairyite Anderson

3 years ago
Lovely little brewery with top notch service. Nice to see something brewed so locally!! 🙂
 
 

Scott

3 years ago
A charming, authentic and downright cool brewery with some excellent ales and a lovely family feel. Very interesting history!
 
 

Carol Howard

2 years ago
It’s our local brewery.
 
 
 

David Hill

3 years ago
Excellent.
 

Michael Smith

TRAFFIC


LIVE-STATS

Your Live Stats log in page

Account: bishopnick.com
User: Administrator
Password: b1shopn1ck

Domain Renewal for:  bishopnick.com 18/06/2021

bishopnick.com – Currently hosted with https://my.wpengine.com

 

SSL Expires: Sep 17, 2021

1. Admin Updates
*Admin Updates will be completed throughout the website.
*(Some re-coding and jigging may be necessary depending on the compatibility with the current website platform.)

2. Google Compatibility
The website will be checked & analysed for Google for compatibility – any issues flagged up by Google will be examined.

3. SEO
An amount of SEO will also be carried out throughout the website. The time allocated for SEO will depend on the amount of time needed to complete work on admin updates, technical issues being dealt with and dealing Google compatibility issues.

4. Google Site Maps
Google Site Maps will be checked & re-submitted to Google – (an important aspect to Googles requirements)

5. Additional Work
An amount of additional work will also be included within the ‘Monthly Marketing & Promotion Package’ –
This usually equates to at least an hour throughout the month consisting of tweaks, small amendments and *technical issues.
*(any technical issues that may arise throughout the month that will require additional time & resources will be discussed with you beforehand)

 

PARTNER WEBSITES

PARTNER WEBSITES
A ‘Partner Website’ works in conjunction with main website to enhance the rankings within Google and other major search engines & directories.

TO BE ADDED

www.thechophousebraintree.co.uk on bing.com